About SurveyEngine

SurveyEngine is an Australian owned company located in Sydney.

The company was created in 2000 with the aim of bringing the revolutionary science of Choice Modelling to a wider audience. A science with the capacity to transform marketing, advertising and even economics.

Performing Choice Modelling is extremely complex, far more so than general market research. Imagine managing a questionnaire where every person gets a different set of questions.

To do so, we programmed the software to automate the vast combinations of experiments required and to integrate this with established fieldwork practices.

We also developed new support tools - such as the robot respondent simulator - to ensure the quality of each experiment, and of course the human side - and structured repeatable project management processes.

This technology, which was necessary for complex choice experiments, allows us to perform standard market research more efficiently than other agencies.

Our goal for 2009 is to release a general purpose market research platform with Choice Modelling at its core.