Resources

Here you will find a number of useful resources to help running your MR program. Please read the terms of use and employ some common sense before using them.

How To guides

• run an online survey
• get people to do my survey
• run a Choice Modelling experiment
• run a Best-Worst experiment
• run a pre-live checklist
• use an Experimental Design
• setup demographics
• do simple HTML formatting

Sales Support

• Introduction to Choice Models - Health Cereal Model
• iPhone Model
• Credit Card Presentation
  
• Health Insurance Model Presentation (requires password)
  
• FMCG Model Presentation (requires password)
• Choice Modelling Theory
  
  

Management and Legal

Standard reciprocal Non-Disclosure Statement
nda.pdf

Useful Links

• Wikipedia entry on Choice Modelling
  http://en.wikipedia.org/wiki/Choice_modelling
  
• Kenneth Train's website
  http://elsa.berkeley.edu/~train/